Public relations is fundamentally the art and science of establishing relationships between an organization and its key audiences. Public relations plays a key role in helping business industries create strong relationships with customers.

Public relations involves supervising and assessing public attitudes, and maintaining mutual relations and understanding between an organization and its public. The function of public relations is to improve channels of communication and to institute new ways of setting up a two-way flow of information and understanding.

Public relations is effective in helping: * Corporations convey information about their products or services to potential customers * Corporations reach local government and legislators * Politicians attract votes and raise money, and craft their public image and legacy * Non-profit organizations, including schools, hospitals, social service agencies etc. boost support of their programs such as awareness programs, fund-raising programs, and to increase patronage of their services

Public relations in present times employs diverse techniques such as opinion polling and focus groups to evaluate public opinion, combined with a variety of high-tech techniques for distributing information on behalf of their clients, including the internet, satellite feeds, broadcast faxes, and database-driven phone banks.

As public image is important to all organizations and prominent personalities the role of public relations specialist becomes pertinent in crisis situations. Public relations agencies provide important and timely transmission of information that helps save the face of the organization. In the words of the Public Relations Society of America (PRSA), “Public relations helps an organization and its public adopt mutually to one another.”

Experienced public relations agencies have formulation press releases into which they can plug the company news, as well as a targeted list of publications for their industry. Truly good public relations agencies generally have a good working relationship with key reporters, boosting their chances of getting coverage. Some public relations agencies deal only with large, established clients, while smaller boutique public relations agencies specialize in certain areas.

At present public relations as a career option exists in private companies or government institutions that actively market their product, service and facilities. Public relations training courses are widespread in educational institutions. According to the U.S. Bureau of Labor Statistics, there were 122,000 public relations specialists in the United States in 1998 and approximately 485,000 advertising, marketing, and public relations managers working in all industries.

Most public relations practitioners are recruited from the ranks of journalism. Public relations officers are highly trained professionals with expertise and knowledge in many areas, for example shareholder management during a crisis, the evolving role of the in-house public relations professional, account management skills for public relations, an introduction to financial public relations, an introduction to consumer public relations, an introduction to public relations software etc.

Uniqueness of culture in Arabic culture can be both a threat and an opportunity. Cultural aspects enable a public relations practitioner choose the most effective message and communication channel for a specific target group. The smallest language problems may be very dangerous as they can lead to a total failure in the communication process.

Another unique challenge posed by U.A.E. community to public relations practitioners is rooted in the level of ambiguity in the communication process. According to scholars, communication occurs within a range of high to low context cultures. Further, they emphasize the importance of direct and exact verbal messages in low context cultures. Unites States and Northern Europe are the typical low context cultures, whereas Arab, African, and Asian countries tend to vary meaning of the message delivered depending on environment, settings, individuals, and personal relationship. As such, public relations practitioners in U.A.E face additional challenges posed by cultural differences that are rooted in the level of ambiguity.

Another issue is the lack of opportunities and training ground. Public relations practitioners in U.A.E. are not as skilled as that of in the rest of the developed world. The reason for this is rooted in a relatively small role attributed to public relations within the country and also a relatively small history of practice.

High digitalization of U.A.E. and governmental control over major communication channels constitute a unique informational environment of the local community. On one hand, invention and relatively high spread of Internet changes the very essence of public relations by shifting the focus to a new communication landscape. However, at the same time, high reliance on traditional media channels controlled by government decreases the scope of opportunities that could be realized by public relations services in the U.A.E. While the advent of printing press, radio, and television has forever changed the societal culture by granting power and opportunities to the poorest segment of society, Internet might have a similar impact on society. Interestingly, due to clash of interests within the U.A.E. community, the outcome of such a relationship as well as its impact on public relations can hardly be reasonable predicted. As such, public relations practitioners are exposed to another threat of uncertainty.

Those who buy single-user access codes

to websites should not abuse them. Two

Abusers are connected to the PR Society,

Director Gerard Corbett of Hitachi

and Christina Darnowski,

PRS Resource Center.

Tues., July 31

WEB ABUSE IS PR ETHICAL ISSUE

Copyright violation is an easy matter on the web where stories can be downloaded and copied and buyers of single user access codes can share them with friends and business associates.

However, depriving a paid website of revenues in this way is unethical. Those who purchase access codes, including codes to this website, agree to keep those codes to themselves. They are responsible for the security on those codes.

Abusers are readily identified by the number of times a site is visited and we have come across two connected with the PR Society—director Gerard Corbett of Hitachi and Christina Darnowski, manager of the professional resource center of the Society.

Corbett’s codes, on one $295 subscription, turned out to be the fifth most frequently used codes for the period July 1-18. The 10,510 “hits” via his codes were the second highest on the list, surpassing companies paying thousands of dollars for site licenses to odwyerpr.com.

The only codes used more than Corbett’s were the free sample user name and password that we give out so people can sample the website.

Corbett says he has no idea how his codes came to be used so much and says he never gave them to anyone.

PRS Caught Again—Red Handed

Also popping up on the list of abusers is someone from PRS h.q.—Christina Darnowski, manager of the Professional Resource Center (library).

Usage of her codes is in the top 25 and far above usage for a single subscriber.

This is the second time we have caught PRS at this. In early 2005, the web tracking system found that PRS h.q., on one subscription, was accessing odwyerpr.com as much as those paying $5,000 a year.

Rather than file a copyright violation claim, we brought this to the attention of COO Catherine Bolton and suggested h.q. purchase a site license for $3,000 yearly so all 55 staffers could access the site without limit.

This offer was turned down. PRS purchased one additional subscription.

Hitachi is $84 Billion Company

With Corbett, we suspect fellow PRS directors might have gotten the code somehow since they’re probably interested in the stories and editorials we’ve been running about the nominations.

Only two of the 16 other directors subscribes to any O’Dwyer product, a tradition of board members. They’d rather give up their APRs than buy anything from us.

Also suspects are fellow PR people at Hitachi, a worldwide company with $84 billion in sales and 350,000 employees. There are probably many hundreds and even thousands of PR staffers at Hitachi.

Where Are Ethics Board, Fellows?

Ripping off media is an ethical violation in our opinion and we’d like to know where the Ethics Board and College of Fellows stand on this issue.

Linda Cohen of the Caliber Group, Tucson, chair of the Ethics Board, said she is not allowed to speak to us because of a boycott against us by the national board.

How’s that for ethics?

There is not only a communications boycott against us, but members. CEO Rhoda Weiss has yet to appear before a chapter and answer questions of members and COO Bill Murray has appeared before only one chapter, National Capital. He did not invite questions and none were asked. PRS is still withholding the transcripts of the 2005 and 2006 Assemblies from members who have sought them.

Rick French of French/West/Vaughan has quit the 12-member EB but doesn’t want to say anything critical about it. He said pressure of his business and private life is the sole reason for quitting although he “personally wishes the EB had more authority to effect changes within the organization, but that is simply my opinion.” He would not expand on that statement.

Fellows Are Silent

The College of Fellows, consisting of about 300 of the most senior and experienced members and currently headed by 1997 PRS president Debra Miller, is silent on this issue and, indeed, all issues.

PRS h.q., without a single senior PR person on staff, is desperately in need of good PR counsel and it should come from the Fellows. PRS has been unable to hire a replacement for PR manager Cedric Bess who left in March.

We seriously ask what reputable PR person would join the Society under the current conditions? VP-PR Janet Troy, who joined in 2004, was not a member of PRS and told the Bergen Record she was “clueless” about it.

The tradition of the “Fellows” is that it is an honorific that goes on the resumes and biographies and is always attached to their names but it carries no responsibilities whatever.

It’s possible that the Fellows, having spent lifetimes working for institutions, are so “institutionalized” that they can’t possibly say anything against an institution and particularly their own professional institution.

Maybe this will change because problems at PRS h.q. have reached a critical mass.

Fourth PRS Ripoff

The two instances of abuses of the odwyerpr.com codes described above are the third and fourth instances of ripoffs of the O’Dwyer Co. by PRS.

The first was the copying and sale of our works (and those of many other authors) from 1977-94. Gross profits approached $60K yearly, according to financial records distributed to the Assemblies and press. None of the authors ever got a nickel from PRS.

Another instance was the theft of an entire day of notes from our open PRS conference bag while we were talking to Corbett at the 2003 Assembly in New Orleans. This crime sabotaged a reporter in performance of his duties. Even worse was that PRS leaders and staff showed no interest in our problem, refusing to give us an audiotape of the session which was readily available. A battery of technicians recorded the Assembly.

PRS Is Tight-Fisted with Press

One would think that having made so much money from the unauthorized sale of works of writers, PRS would be generous with them.

Also, PRS is supposed to win the good will of reporters, not their ill will. But the opposite is true. It charged them the full price for attending sessions with meals at the 2003 and 2004 annual conferences.

We were blocked from attending the 2003Assembly lunch because we had not purchased a $35 ticket. The press room at the conference is typically without food while PRS staff has a full boat of pastries, fruit, fruit drinks, etc.

The press room at the 2004 conference did not even have coffee when we used it on Monday. There was no food in the press room on the Sunday of the conference in Salt Lake City last year. After complaining, a small dish of pastries was delivered. The press center, which used to be placed near registration, a hub of activity, in recent years has been placed as far as possible from that. In 2002, PRS gave out 150 copies of its members’ Blue Book to the press. Current policy bars reporters from the online directory.

Companies marketing to blogs and social networking sites are “devoting more of their budgets to PR rather than ad agencies,” says an article in the July 23 Crain’s New York Business by Matthew Flamm…Marcia Silverman of Ogilvy PR Worldwide, chair of the Council of PR Firms, has yet to comment to us on the CPRF’s report (7/25 NL) that (astoundingly) said ad agencies as well as PR firms could be the best at dealing with blogs, social media, etc. What is the CPRF doing promoting ad agencies?! Silverman has not talked to us for at least five years. Almost no executives from PR firms owned by WPP Group headed by Martin Sorrell are available for comment to the press.

Mark Weiner, head of research at Ketchum, sparked many replies to odwyerpr.com when he wrote that PR returns $6 for every dollar invested while ads return about $1.20. Therefore, he says, companies should shift money out of ads and into PR. Some marketers are now favoring PR and direct response ads and are killing their “image” ads since the latter don’t produce tangible results like actual sales or inquiries. But how are the media supposed to exist with few or no ads from these freeloading marketers!?

Also, a reader pointed out to Weiner that PR is often a negative—stopping a story, blocking information flow, preventing a crisis. How can that be measured, the reader asked? PR can also be institutions cooperating with each other to frustrate some action. For instance, the authors who were ripped off by PRS (see above) found none of their publishers would help them. The publisher “institutions” stuck with another institution—PRS. When PRS/Central Michigan sought greater power for the Assembly last year, not one of the other 109 chapters supported it. The chapters (institutions) stuck with PRS. Institutions, especially when cooperating with each other, can trample on the rights of individuals.

An unfortunate result of the estrangement of PRS from the press is that there is no national publicity on the Society’s 60th anniversary. Celebration was to have started July 1.

PR plays a key function in a successful business. And for PR to be productive you will need to trust more than friendship or basic instincts in choosing an “ideal” PR company. Since public relations are about communication and steering the company towards realistic targets, you must consider a number or crucial and tangible issues.

Be clear that PR cannot be handled just by the firm it is a partnership between you and the PR experts. It is your inputs that will provide the PR firm with direction. You must on your side provide complete and updated information, be available to advice on or check material put together by the firm and spend time with the PR team on ideation. Only when the grounding is laid clearly will PR be successful.



The company must have worked for a business such as yours before or have at their fingertips the strategies they will employ to meet your PR objectives.



The PR firm must have updated its systems to include all the latest in media and communications.



The company must understand your business thoroughly and know in no uncertain terms how much strategic versus tactical support they can provide.



Determine whether the staff deployed for your project has both experience as well as expertise. Find out about their successes and failures.



Ascertain whether they can comfortably reach out to your target market and if they cab quantify their value.



Study the proposals presented by them on your project and use your in depth knowledge of your business and the market to determine to what extent this will work.



A dedicated PR firm will not hesitate to disagree with you on any aspects of your plan they are not in agreement with. They know the ins and outs of their business and know what works and what does not.



The firm must not just have a series of meetings there should be constant interaction as well as reviews of work undertaken and subsequent results.



The contract must be clear and transparent with no hidden clauses. The PR firm must have a system where it clearly understands and then delineates in a contract its responsibilities.



Be sure to check their testimonials and credentials. Go through their case studies to determine their efficacy and do some research to find out their standing in the market.



The most apt definition of a PR relationship is that of the Counselors Academy of the Public Relations Society of America. It says, ” a successful relationship between client and public relations firm or counselor has as a fundamental: a match of capabilities and needs, a 100% agreement on objectives, constant and instant accessibility, full information sharing, interaction at all levels, regular updates as well as progress review, and a clear contractual agreement.”

Public relations is something a lot of companies claim to do effectively but that few understand completely. It’s not just clever gimmicks or sending out press releases. Effective PR is characterized by a coherent strategy that has defined goals and measurable results. An effective public relations agency for UK businesses understands this and works hard to make the business environment work for them.

PR is not just an effort to persuade the public of the value of a company’s products or services. The most effective public relations firms are able to not only engage the public, but to improve the perception of the company in the eyes of its own employees. When the efforts of the public relations firm are successful, the company itself becomes more successful. The sales force is deployed into an environment where the name they represent carries with it a positive image, a huge asset to those trying to close the deal with new clients or pique the interest of prospective ones.

Some public relations agencies work outside the firm and some work within the firm. The best public relations agencies are willing to do both. Among public relations agencies in the UK, the flexibility to make such arrangements work tends to indicate that the firm is staffed by flexible, open-minded people who are willing to accommodate their client’s needs in a way that improves their overall success.

When working with a public relations agency, that agency should be more than willing to provide concrete evidence as to the effectiveness of their efforts. This is a basic component of any other service provider and public relations firms have a reasonable expectation to be held to the same standards of accountability. Good public relations firms keep detailed records of the measurable results of their work and are enthusiastic about sharing it with their clients. Businesses around the world expect this from any public relations agency. UK businesses have the right to expect the same.

Public relations has a great deal of useful applications aside from the obvious marketing of a product or service or client relations. A good public relations firm can keep a business in the public eye and control the nature of that image by emphasizing the positive aspects of the corporation. They don’t “fool” the public into believing something that is untrue. A good public relations agency simply makes sure the company’s products, services, people and relations with their community are presented in an interesting way that tends to lead to a positive impression of the company.

Choosing a public relations agency for UK businesses can present myriad options. Look for agencies that are serious about their client’s successes and who are willing to work within the most beneficial framework for the company toward a defined set of goals. Take a look at their client list and see how those companies fare in the public eye. The agency you hire should be staffed by people who are passionate about their work.

Termed as the new-age marketing venture it is the best way to reach out to your market.

Practically every other famous or rich millionaire is utilizing this to get their share of name and fame and they are enjoying every bit of the attention that they are getting.

Public Relations is defined as a set of management, supervision and technical functions that enables an organization’s ability to strategically implement a mutually beneficial relationship between the concerned members and the organization such that it is successful in achieving it’s objectives. It is considered to be the most effective and promising method to generate a favorable response amongst the common masses and the organization. Public relations are an important management function in any organization. An effective public relations plan for an organization is developed to communicate a message that coincides with organizational goals and seeks to benefit mutual interests whenever possible.

Technically speaking its primary goal is to reach out to it’s stake holders in order to gain the exposure and the reach to maximum people, thereby developing their business prospects and hence the term “Public or Publicity”. In order to achieve this, effective communication and thorough promotion through proper channel is a must. Attending and speaking at conferences and regular interaction with the press and media are certain activities that are undertaken by the Public Relation Agencies. As of today PR agencies in India are no longer in oversight. Given the economic bloom that India is experiencing it is very obvious to assume that any business or money grossing sector could do without a Public Relation Agency or a department of their own. Whether it is corporate or IT, entertainment or media, every other money making mogul will have a PR organization solely for the reason to increase their stakes and that could only be possible by reaching out to the maximum amount of person or public on a whole. All in all you could say ‘Brand Effectiveness’ largely depends on the sort of PR working for them. Today you have Big time celebrities who are going all the way to hire PR agencies to market them to the masses. Right from cinestars, to sports icons, to politicians to party socialites and to even Social workers every one has a PR firm or a personal executive to keep them updated.

Carrying out a PR campaign isn’t that easy, specially with the rovering eye of the media. One has to understand the psyche and activities involved within and around the media with an alert mind. One should always remember public relation is a process of building better and effective relations for the growth of any business. Hence if you are trying to propel your business to a different level all together then it is high time that you hire a dependable PR firm to do that for you. Always remember if you fail to connect with the masses your business is a failure. There are millions who do the same business, how could you beat the competition and prove that you are better depends on the PR agency that you are hiring. After all what finally sells is the brand name isn’t it??.

Finding the right public relations firm is extremely important, more so than small and medium-sized businesses seem to think. Many business owners eschew the services of public relations firms. They feel like they don’t need them at all. Everyone believes they can do their own spin doctoring, but in fact you can’t. A public relations marketing firm will not only help you to come up with more successful advertising, but they will also help you to come up with a comprehensive strategy for marketing your product and company in all of its aspects. The great thing about public relations firms is that they can move you beyond merely catchy slogans. A good PR firm can generate an advertising scheme that works together as a whole, giving consumers an idea of what your company represents and helping you to corner a niche market.

The best public relations firms seem to be doing it effortlessly. Your sales will grow, public opinion of your company will improve, and you’ll get more demand for new products, all while it appears that they are doing no work at all. That is the genius of good public relations agents. Public relations firms, you see, are as much about the appearance of effortlessness as about careful planning and strategy. Public relations firms try to project confidence in everything they do, because they know that confidence gets the goods. If you appear to be confident in your products, the consumer will feel the same way. The best way to build this attitude is to practice it in every aspect of your life. That is what public relations marketing is about.

Of course, just because a public relations firm seems confident in its product and its approach does not mean that it will deliver something worthwhile. It is notoriously difficult to evaluate public relations firms because they are skilled at finding employees who are uniquely charming. After all, that is what they are judged by right off the bat, and so public relations firms tend to employ a high proportion of sociopaths. Nine times out of ten, you will find a respectable, professional businessman, but the tenth time you might find someone who is willing to do anything to advance his personal aims. This is why you must deal carefully with public relations firms. More than with any other type of agency, you never know exactly what you’re getting into.

The public is the most important aspect of any kind of business. The public is the one who buys from you, and the public is the one who gives you free advertisement. This is why it is important for your business to have a good image in the public.

One marketing tool that you can use for your business is called public relations. This is one of the most effective yet overlooked tools in the business world. It is a fact that businesses that make use of public relations as a marketing tool are far more successful in terms of gaining the public’s trust.

Making your business more public friendly can mean gaining the confidence and trust of the people. Public relations are a cheap and a more effective way to do it. So, before you set out and get an expensive TV advertisement, try to think of your options first. Think of public relations.

Setting out on a public relations campaign for your business may seem hard, but it’s relatively simple.

The first thing you have to do is get into the public’s mind. As a consumer, you definitely would want something for free. No matter what it is, you will want it because it’s free. Try and give out free samples of your product. If you create colognes and perfumes, give out small bottle samples. If you are promoting a food product, try and let someone take free samples of your new food product.

By doing this you will create a connection with the public. Since you gave them something for free, chances are some of the people that tried your product will like your product, you can be sure that they would want to have one again. They will now look for it and buy it in the future.

Never underestimate the power of suggestion. This is essentially a very powerful public relations tool. Since giving away free samples of your new product allows the public to try it, you will also be generating free advertising. People who liked your product will surely tell their friends and family about it and therefore, will create a chain of customers.

Another great public relations tool is by promoting events available for the public to join in. You can create contests and other promos to help you promote your product in public. By doing this, you will be creating a great marketing tool to give the public the reason to buy your product.

You can also relate your product to health benefits. For example, if you manufacture shoes, you can try and entice the public to buy a good pair of shoes from your company by sharing some fun facts on walking and the health benefits they can get by doing this activity. You can also add something on why people should by your product. Whether it is comfortable, or durable, it is up to you to advertise your product.

Always remember that public relations are about making your company look good in the eyes of the public. You have to gain the public’s trust and confidence in order to sell your products effectively.

By creating some kind of bond with the public and your company, you can really expect to see positive results and also expect income for your company.

Interviews on talk radio aren’t what they used to be.

Back “in the day”, hosts would invite guests into the studio for 30 minute or longer interviews. A talk radio guest could just knock off a couple of those interviews and sales would instantly hit ‘turbo.’

Sadly, those days are gone. In the current market, without a stellar name, a handful of interviews won’t set your sales afire. The main question is: why? There are two reasons for this.

First, there just aren’t as many talk shows with a format for guests as there used to be. “Secondly, the amount of ‘per-guest interview time’ has shrunk.” Blame the research. The result of much research found that the shorter the segment, the more the audience will stay involved.

In talk radio, quantity rules!

Let’s think about this fact. “There are thousands of radio stations out there!many just 1,000 watts or so and without a big-name host. But that certainly doesn’t mean you should thumb your nose at them.”

Think about this point of view. “If a 1000-watt radio station had, say, only 100 listeners, you’d probably think it wasn’t worth the trouble, right?”. “But what if you could go to an auditorium and talk to 100 people about your book, would you go? Absolutely!”

See the contradiction here? So decide not to pass up an interview, whether big or small. This is a fabulous way of creating a solid consumer base and awareness”.

A rookie baseball player doesn’t throw his first pitch against the New York Yankees, does he? Of course not!and the same applies to radio.

“I have found in my nearly 20 years in talk radio public relations that is takes generally 10-12 talk radio interviews before clients feel totally comfortable being interviewed in the air. So it’s far better to make your first inevitable mistakes on a smaller stage than a bigger one, and that’s where the little stations come in. The small stations give you a fantastic practice field when it comes to radio pr.”

Also, doing lots of interviews gives you a fantastic on-air experience. You’ll be able to crystallize your thoughts on your product better!get your presentation down to a few succinct words!sound like a pro instead of a floundering amateur.

There are many mistakes made by “rookie” talk radio guests such as not mentioning your product or website enough, or being too salesy. It is a huge mistake to undersell and/or oversell!so avoid that at all costs!

Technical clients have a tendency to slide into techno-babble, and even good guests inevitably walk out of their first few interviews knowing they could have done better. But if you are going out to smaller stations initially, you won’t have a national audience hearing your mistakes.”

Of course there could be problems using the smaller stations. It is important to get yourself ready because sometimes you will run into unprofessional situations. So make sure that you reconfirm your interview a couple of times before you are due to appear on-air.

And, nothing can save you from the 500 watt or 1,000 watt radio station in Peoria that’s hosted by a kid right out of broadcast school, so be ready for what an unprofessional host will throw at you. Many hosts won’t be as prepared as their big-league counterparts. So you may have to walk them through the major points of your topic.

“When it comes to these situations, your approach should be as if you have met the person for the first time and you need to explain what your topic is to this stranger. If the hosts aren’t as prepared as they should be, you still need to be on your toes. Very bright people listen to some very small radio stations; so don’t ever talk down to your audience.”

The bottom-line here is that small-station interviews not only can generate sales, they can prepare you for the big time.

One of the primary reasons people become disenchanted with PR is because of what I call the grand slam mentality. Too many people believe that their first TV interview or

magazine article is going to be “it”. It’s going to change their lives. That one story will turn their business around. All of their problems will be over. Millions will pour in, they’ll be able to move to the Bahamas and retire. Well, seldom does it happen that way. So, unless you like setting yourself up for disappointment, you best come back to earth with the rest of us. You are launching a professional public campaign, not playing

the lottery.

 

I have had clients who have called, despondent that their appearance on a national talk show or article in a national magazine did not result in thousands of calls. One particular client was especially disappointed when a national TV spot we landed for her only resulted in a couple of hundred calls in two days. Even though that TV appearance paid for my service many times over, helped build her business, and led to other PR opportunities, it did not fulfill her grand slam expectations. It was not the super-jackpot, over-night, life-altering event she had hoped for. She was well on the road to PR success, but was too lost in her grand slam mentality to realize it, or enjoy it.

 

Then again, there is another side of the coin, grand slams do happen. Be prepared. There are times when, what you think will be a small piece will turn into a major article or TV segment. So, and this is the tricky part, even though you don’t spend your time dreaming of hitting a grand slam, you had better prepare for when you hit one. Awhile back we placed a seven minute segment on national TV for a small, start up. Trouble was they had not explained how small they were. The TV segment struck a chord. It hit, and

hit big. Calls poured in from all over the country. The demand was overwhelming, so much so that their phone lines blew. As far as we can figure, they received close to half a million calls in a little over a week. Here was an incredible media success story that was not fully utilized. They were not prepared to capitalize on what could have been a grand slam. Still, although they were unable to take full advantage, it did launch their

business. So, don’t start a media campaign expecting a grand slam, real PR success is defined by a steady, slow-but-constant built, yet, be prepared - because grand slams do happen.

 

Copyright © Anthony Mora 2008

For further information visit:

www.AnthonyMora.com